Football at full volume.
Goals
GOALS Studios
The project
Building a visual world for a new football game.
Services
- Teaser trailer
- Motion pack
- Concept & script development
- Keyart
- In-game assets
GOALS is a fast, competitive football game built around responsive play and player skill.
We worked with the GOALS team across trailers, key art, motion and campaign assets, helping turn that attitude into a visual world that could work across every part of the launch.
The campaign
One game. One visual language.
The creative direction brought football spectacle together with esports energy. Bold graphics and expressive character imagery connected the teaser, key art and motion, giving each format its own role within the campaign.
Made to keep moving.
Motion pack
The game in a single frame.
Keyart
Teaser Trailer
Football at full volume.
With limited game assets to work with, we used close-up shots and bold typography to give the teaser scale and impact.
3D and 2D animation, effects and compositing brought the concept to life, capturing the pace and intensity of GOALS.
Key art
Keyart
The game in a single frame.
The key art needed to capture the game's character and competitive spirit in one image.
Building on the game's stylised look, we explored character placement and composition before developing the lighting, effects and final finish. We designed the artwork to work across different formats and crops, including in-game menus.
Motion Pack
Motion design
Made to keep moving.
The motion pack extended the look of the teaser into a set of animated graphic elements.
It gave the campaign a consistent approach to movement, keeping additional content connected to the film and key art.
Behind the scenes
Behind the scenes
A look at some of the ideas, experiments and production work behind the finished visuals.
