Two virtual influencers in an urban environment. One of them is leaning on a electrical cabinet wearing a shit with the text IRL on it. The other one is glitching out in front of him. His body almost forming a circle.

Weekday

Disconnect Commercial

When the clothing brand Weekday released their collection called “Disconnect” they reached out to us with a very interesting brief.
We created our own virtual influencers and used them as mannequins for the clothes. To appeal to the target audience we tried to disconnect them using animation inspired by bugs from computer games. The result was a success with over 1.3M views on Youtube.

A 3D-character wearing a weekday cap with a blue background. The face of the 3D-character is glitching out with visible polygons
A virtual influencer levitating in space with a strange body pose.
A virtual influencer with a glitched out arm walking in a urban bugged 3D-enviroment. The Weekday visible in the foreground
Virtual influencer wearing weekday streetwear falling out out of the 3D scene.
A distorted t-shirt print with a disconnected smiley.
Two virtual influencers in an urban environment. One of them is leaning on a electrical cabinet wearing a shit with the text IRL on it. The other one is glitching out in front of him. His body almost forming a circle.

Credits

Client

Weekday

Production

Svep Studios

Direction

Elias Widerdal
Linus Lundin
Weekday - Karl Nordenfalk

Producer

Elias Widerdal
Weekday - Emma Lundskog

3D Animation

Elias Widerdal
Linus Lundin

Sound

Ambiens

Related work

KTH Royal Institute of Technology

Your City Commercial

Casumo

Maskinen Commercial