Weekday
Disconnect Commercial
When the clothing brand Weekday released their collection called “Disconnect” they reached out to us with a very interesting brief.
We created our own virtual influencers and used them as mannequins for the clothes. To appeal to the target audience we tried to disconnect them using animation inspired by bugs from computer games. The result was a success with over 1.3M views on Youtube.
![A 3D-character wearing a weekday cap with a blue background. The face of the 3D-character is glitching out with visible polygons](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fsvep%2F656d71f7-a3a6-4d67-92d4-e85bc2f7cd95_weekday_disconnect_1920x1080_work_01.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=90)
![A virtual influencer levitating in space with a strange body pose.](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fsvep%2Fa1341ee7-d400-46fc-bb34-ffeae0bc44ba_weekday_disconnect_1920x1080_work_08.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=90)
![A virtual influencer with a glitched out arm walking in a urban bugged 3D-enviroment. The Weekday visible in the foreground](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fsvep%2F4096eb12-7f3b-416b-be83-63a0fc1811eb_weekday_disconnect_1920x1080_work_02.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=90)
![Virtual influencer wearing weekday streetwear falling out out of the 3D scene.](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fsvep%2F111737bd-0de4-48ba-8b03-f38329a19894_weekday_disconnect_1920x1080_work_07.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=90)
![A distorted t-shirt print with a disconnected smiley.](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fsvep%2Fd28cc291-7853-47fd-b43a-eefae906aa1e_weekday_disconnect_1920x1080_work_06.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=90)
![Two virtual influencers in an urban environment. One of them is leaning on a electrical cabinet wearing a shit with the text IRL on it. The other one is glitching out in front of him. His body almost forming a circle.](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fsvep%2F52817601-f2fa-4658-a300-2aeb47c9a205_weekday_disconnect_1920x1080_work_05.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=90)
Credits
Client
Weekday
Production
Svep Studios
Direction
Elias Widerdal
Linus Lundin
Weekday - Karl Nordenfalk
Producer
Elias Widerdal
Weekday - Emma Lundskog
3D Animation
Elias Widerdal
Linus Lundin
Sound
Ambiens